Elevated high above all of us, yet treated as the lowest in rank. They were praised in the Bible and played a heroic role in the World Wars. How did they end up being despised and put aside as filthy rats with wings? This is a campaign to give the pigeon the podium it deserves. Or is it?
Cut The Crap is a campaign inspired by populist parties and political campaigns. These have always been very successful at winning people for their cause. Populists master the art of communication and manipulation. So, why not learn from these experts? Therefore, Cut The Crap is full of strong, simplistic language and bright visuals. It’s absurd, empty and radical. You can easily participate. There is room for frustration but also for joy and you are given the feeling that you’re part of something. The installation consists of hundreds of posters, a 3,5 meter high pigeon with sound installation, a pigeon book and pretty souvenirs to take home.
Cut The Crap may look like a silly and over-the-top campaign about a non-issue at first sight. In reality, it is not a radical defense for the poor pigeon. It is an installation that questions polarization in societal debates. It mimicks the way many issues are blown up to an absurd size, both at the dinner table and all over the media, leading to polarized debates, where the underlying causes are put aside and left undiscussed. Cut The Crap aims to question these polarizing effects by inviting participants into an installation that is polarized in itself, – and we all get to help it grow by adding a poster to the pile. It provokes participants to jump to the other side of the fence and reflect on its effect.
This is inspired by politics, but it is not about the politicians. It is about us and our tendency to choose sides and to think dichotomously: in black or white, in red and blue, in right or wrong. Shall we cut the crap?
On show at Dutch Design Week 2018.