In order to shift our perspectives, we need some ‘oh’ and ‘ah’ and ‘HUH’ first.

About Wiersema!

What: Wiersema! is a Dutch art and design studio by Pauline Wiersema. It dives deeply into complex issues and translates them into accessible concepts with the help of a self-developed HUH method. She brings together a fine mix of confusion, humor and participation. This leads to experiences, interactive installations and campaigns that attempt to make your brain crack out loud and replace fear of the unknown for curiosity. 

How: Wiersema! uses an everlasting energy of radical optimism, active research methods and unconventional interventions. She works multidisciplinary, choosing the best medium to communicate a message optimally. It is tuned in on the daily whereabouts of this globe and happily disrupts all-day life, inviting others to rethink their perspective. What do you need that HUH for? 

Why: Change starts with unusual methods. To break down existing paradigms and assumptions, we need refreshing and unconventional ideas. Wiersema! believes in the strength of unexpected dialogues, sparked by puzzlement and joyful experiences. She hopes to show the grey areas within the extremes, countering polarization step by step. Let’s keep working on a world that is kinder to us all!

Now: freelancer – art director – concept developer – copywriter (Dutch)  teacher of social design & creativity workshops – illustrator – live illustrations at events  bread maker – newspaper lover – aspiring centipede and generalist – optimist

With: KETTER&Co, Studio Rocco VerdultAfdeling Buitengewone ZakenFactor-iDDFDesign Academy EindhovenHumanitasHAN hogeschoolNeimedStimuleringsfondsOpenbare Bibliotheek EindhovenKONT!CUBE Design MuseumGemeente Rotterdam and more

 

 

Contact!

Contact me at paulinewiersema@hotmail.com or give me a call at +31 6 46 731 732.

Click here to download the HUH method and check out my CV here!