What: Wiersema! is a Dutch art and design studio by Pauline Wiersema. It dives deeply into complex issues and translates them into accessible concepts with the help of a self-developed HUH method. She brings together a fine mix of confusion, humor and participation. This leads to experiences, interactive installations and campaigns that attempt to make your brain crack out loud and replace fear of the unknown for curiosity.
How: Wiersema! uses an everlasting energy of radical optimism, active research methods and unconventional interventions. She works multidisciplinary, choosing the best medium to communicate a message optimally. ‘Thinking’ is turned into ‘doing’ and a whole lot of action. It is tuned in on the daily whereabouts of this globe and happily disrupts all-day life, inviting others to rethink their perspective. What do you need that HUH for?
Why: Change starts with unusual methods. To break down existing paradigms and assumptions, we need refreshing and unconventional ideas. Wiersema! believes in the strength of unexpected dialogues, sparked by puzzlement and joyful experiences. She hopes to show the grey areas within the extremes, countering polarization step by step. Let’s keep working on a world that is kinder to us all!
Now: freelancer – art director – concept developer – copywriter (Dutch) – teacher of social design & creativity workshops – illustrator – live illustrations at events – pre-master’s student Sociology, EUR – newspaper lover – aspiring centipede and generalist – optimist
With: KETTER&Co, Studio Rocco Verdult, Afdeling Buitengewone Zaken, Factor-i, DDF, Design Academy Eindhoven, Humanitas, HAN hogeschool, Erasmus Magazine, Atlanta Design Festival, Zuyd Hogeschool, De Voorkamer, Neimed, Stimuleringsfonds, Openbare Bibliotheek Eindhoven, KONT!, CUBE Design Museum, Duurzaamste Kilometer van Nederland, Gemeente Rotterdam and more